Websites & Apps -
UX & UI e-commerce
Building website and e-commerce platform in agency since 2021. From strategy to iteration and handoff, I work in a systemic & creativite way to find the right designs to reach business goals.
Role
UX/UI Designer
Industry
Proptech & e-commerce
Context
In agency
Berthet Sport - Increase retention & convertion on e-commerce
Berthet Sports, a ski and mountain bike sales and rental store since 1956 in Les Gets, they faced a major digital challenge: an outdated and complex website, hampering online sales and user experience. I was in charge of the complete UX/UI overhaul of their website, as well as monitoring development through to delivery, working directly with the CTO.
→ How might we make it easier to understand what to rent, based on your skills and level at skiing or snowboarding?
A large market share was lost to complex equipement knowledge wall, difficulty to make combination choices.
As a restaurant could do it, making packs, reducing the cognitive load and the choice paralysis, greatly improved the conversion rate.
+100%
carts filled & orders placed
+60%
avg. session time
-7%
bounce rate (= 42%)
Proptech - Delajod Promotion
As the UX designer for Delajod Promotion, I led the interaction design of their new website in order to build an online identity. Working closely with the technical director, I revamped the global user experience strategy across social media & website to enhance user experience and streamline online engagement. Resulting into a seamless, modern, user-friendly platform tailored to Delajod's needs, objectives & values.
Also helped build a VR/AR strategy to show future projects to customers and immerse them into their future home.
Proptech - Coffim Cluses
I spearheaded the creation of a new landing page for COFFIM’s latest real estate project. Renowned for its expertise in the real estate sector, COFFIM is dedicated to designing and delivering quality housing projects. The landing page we developed highlights the unique features of the new project in Cluses, providing visitors with an immersive and engaging experience. Collaborating closely with the technical team, we crafted a platform that effectively captures the essence of the project while offering intuitive navigation for users in order to generate leads.
How to leverage user habits to make learning new interactions easier ?
Hanami is an interactive installation that aims to promote cultural places by creating a poetic experience that links museum and parc visitors.
How to improve vending machine accessibility experience?
Designing a mobile app to enhance vending machine experience for people with disabilities or dietary restrictions. A better management for the companies.
UX & natural disasters
For my graduation thesis, I asked myself "Can UX design help manage natural disasters in France and around the world? If yes, how?"